Reviews > Money > Insurance > Auto Insurance > The General
When you buy through our links, we may earn a commission

The General Review

Brand popularity

5.0 - Extremely popular brand

Have you purchased from The General? Share your own The General review:

(Optional) Include a photo to illustrate your review of The General
Share a detailed story to provide more help to more shoppers (add 100 more characters to post).

The General Review: The General Pros & Cons

The General (thegeneral.com) is a very popular auto insurance store which competes against other car insurance stores like Geico, Direct Auto Insurance, Liberty Mutual, Allstate and Good Sam Roadside Assistance. Read the full Thegeneral.com review below for more details.

  • :
  • :
  • :
  • :
  • :
  • :
  • :
  • :
  • :
  • :
  • :
  • :
  • :
  • :
  • :
  • :
  • :
  • :
  • :
  • :
  • :
  • :
  • :
  • :
  • :
  • :
  • :
  • :
  • :
  • :
  • :
  • :
  • :
  • :
  • :
  • :
  • :
  • :
  • :
  • :
  • :
  • :
  • :
  • :
  • :
  • :
  • :
  • :
  • :
  • :
  • :
  • :
  • :
  • :
  • :
  • :

Knoji has 3 The General reviews and ratings as of June 23, 2026. Knoji editors and the Knoji shopper community have reviewed The General and compared it against 207 top auto insurance brands, reviewing The General based on product and store features. Knoji reviews and ranks Thegeneral.com and other auto insurance stores based on how many features each offers and based on a 5-star rating scale. Based on these factors and 3 The General reviews, The General earns an overall score of 3.1 out of 5.0 points. The General's review score is also boosted by the fact that it is a popular brand with good recognition among consumers.

thegeneral.com
Follow
More brands like this
Work for The General?
Get Verified for The General
Become a verified brand rep for The General and amplify your brand's voice on Knoji. Moderate content, respond to reviews, and promote offers. Knoji is a social discussion platform that's 100% free to use.
Company email address required

About The General

The General is a large auto insurance company operating the e-commerce site thegeneral.com. The General sells its products and services in the auto insurance industry. The General is a less active brand when it comes to discounting and offering coupons.

The General's Review Scorecard

View all features